Cold Outreach Strategies That Actually Work in 2025 written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Matthew McQuinn In this episode of the Duct Tape Marketing Podcast, I interviewed Matthew McQuinn, co-founder of Coldlytics, a company that specializes in research-based lead generation for cold outreach. Matthew has helped digital agencies and B2B businesses refine their cold email strategy, improve outbound sales, and increase client acquisition […]
How to Adapt, Thrive, and Stay Human in an AI-Driven World written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate. The discussion highlights the importance of balancing cutting-edge AI tools with timeless human elements like emotional intelligence (EI) and authentic connection. As marketing trends accelerate and marketing tools multiply, the challenge lies in leveraging these advancements strategically while staying true to your brand voice and fostering personalization.
AI in marketing has the power to disrupt industries, but as discussed, it’s critical to focus on strategic marketing and storytelling to maintain authenticity. The conversation also explores hyper-personalization, marketing automation, and how businesses can navigate the fast-paced evolution of marketing tools while creating meaningful relationships with their customers.
By blending cutting-edge AI with timeless human values, businesses can adapt, thrive, and stay human in an AI-driven world. As marketing evolves, success will depend on leveraging personalization, EI, and a clear brand voice to cut through the noise.
Key Takeaways:
- Strategy Before Technology
Without a solid marketing strategy, shiny new AI tools can lead to faster failure. Focus on aligning AI applications with your business goals to maximize impact. - The Role of Emotional Intelligence (EI)
As AI democratizes intelligence, EI becomes a key differentiator. Skills like empathy, communication, and contextual understanding are more important than ever in strategic marketing. - The Power of Storytelling in Marketing
Storytelling remains a vital way to humanize your
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